Category Archives: Portfolio

Portfolio

Alpha Baselayer Co. Press Release

I worked as Social Media Manager with Alpha Baselayer Co., a new local, technical base layer company for skiers, snowboarders, and really, winter-lovers. I wrote this press release in fall to announce the launch of their 2015 LookBook and online shop. The press release, along with Facebook Ads, Google Adwords, engagement on Facebook, Instagram and Twitter platforms, has interested the ski and snowboard community and garnered coverage from media outlets. I was thrilled to help these guys get up off the ground!

AlphaBaselayerCoW15-FOR IMMEDIATE RELEASE

I can’t wait for more projects that will continue to inspire my love for skiing and helping others to get winter ready – and actually enjoy it!

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Portfolio

Henderson Pipeline Newsletter

In my co-op internship with AltaGas LTD., I was given the opportunity to write the second issue in a series of monthly newsletters to landowners leading up to the construction of a pipeline project. I spoke with project managers to gather information, worked with the in-house graphic designer and went through rounds of editing with the executive team to ensure the newsletter was accurate, concise and written in a personable tone. Here is the final product:

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