I worked as Social Media Manager with Alpha Baselayer Co., a new local, technical base layer company for skiers, snowboarders, and really, winter-lovers. I wrote this press release in fall to announce the launch of their 2015 LookBook and online shop. The press release, along with Facebook Ads, Google Adwords, engagement on Facebook, Instagram and Twitter platforms, has interested the ski and snowboard community and garnered coverage from media outlets. I was thrilled to help these guys get up off the ground!

I can’t wait for more projects that will continue to inspire my love for skiing and helping others to get winter ready – and actually enjoy it!

More Sharing

• Alpha Baselayer Co. is Thoughtfully Designed, Eco-Friendly & Locally Made
• Alpha Baselayer Co. in The Vancouver Sun & The Calgary Herald
• Alpha Baselayer Co. on Facebook
• Alpha Baselayer Co. on Twitter
• Alpha Baselayer Co. on Instagram